{"id":13652,"date":"2021-03-03T11:45:30","date_gmt":"2021-03-03T10:45:30","guid":{"rendered":"https:\/\/www.logisticsautomationmadrid.com\/?p=13652"},"modified":"2021-03-03T11:45:31","modified_gmt":"2021-03-03T10:45:31","slug":"la-hora-de-la-automatizacion-inteligente","status":"publish","type":"post","link":"https:\/\/www.logisticsautomationmadrid.com\/en\/2021\/03\/03\/la-hora-de-la-automatizacion-inteligente\/","title":{"rendered":"La hora de la automatizaci\u00f3n inteligente"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13652\" class=\"elementor elementor-13652 elementor-13651\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71165a61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71165a61\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-365ebd54\" data-id=\"365ebd54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08b1280 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"08b1280\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La hora de la automatizaci\u00f3n inteligente<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d797bcd elementor-widget elementor-widget-text-editor\" data-id=\"d797bcd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-lg-offset-2 col-lg-8\">\n<div class=\"intro__box\">\n<section id=\"e4668\" class=\"b-column-content -pad-top-default -pad-bottom-default section-block\">\n<div class=\"custom__wrapper\">\n<div class=\"column-content__wrapper animate-in-bottom js-visible\" data-sr-id=\"0\">\n<div data-gy=\"g\">\n<div class=\"typ\" data-gy=\"cm-8\">\n<p><strong>Las nuevas tecnolog\u00edas dedicadas a automatizar procesos impulsan la eficiencia, la productividad y la innovaci\u00f3n.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e03c1cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e03c1cd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-74a0287\" data-id=\"74a0287\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cee4d45 elementor-widget elementor-widget-image\" data-id=\"cee4d45\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/easyfairsassets.com\/sites\/84\/2021\/03\/Luis-Gonzalez-Gugel-2017-05-1024x683.jpg\" class=\"attachment-large size-large wp-image-13658\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/84\/2021\/03\/Luis-Gonzalez-Gugel-2017-05-1024x683.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/84\/2021\/03\/Luis-Gonzalez-Gugel-2017-05-300x200.jpg 300w, https:\/\/easyfairsassets.com\/sites\/84\/2021\/03\/Luis-Gonzalez-Gugel-2017-05-768x512.jpg 768w, https:\/\/easyfairsassets.com\/sites\/84\/2021\/03\/Luis-Gonzalez-Gugel-2017-05-1536x1024.jpg 1536w, https:\/\/easyfairsassets.com\/sites\/84\/2021\/03\/Luis-Gonzalez-Gugel-2017-05.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Luis Gonz\u00e1lez Gugel. <br> Socio responsable de Robotics en Deloitte Espa\u00f1a<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9011d80\" data-id=\"9011d80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f08c736 elementor-widget elementor-widget-text-editor\" data-id=\"f08c736\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-lg-offset-2 col-lg-8\">\n<div class=\"intro__box\">\n<section id=\"e4668\" class=\"b-column-content -pad-top-default -pad-bottom-default section-block\">\n<div class=\"custom__wrapper\">\n<div class=\"column-content__wrapper animate-in-bottom js-visible\" data-sr-id=\"0\">\n<div data-gy=\"g\">\n<div class=\"typ\" data-gy=\"cm-8\">\n<p>Las tecnolog\u00edas de automatizaci\u00f3n se est\u00e1n implementando con m\u00e1s rapidez que nunca, principalmente la Automatizaci\u00f3n Rob\u00f3tica de Procesos (RPA, por sus siglas en ingl\u00e9s), que en 2020 ha tenido un crecimiento en su inversi\u00f3n anual acumulada de un 40,6% y que alcanzar\u00e1 los 25.660 millones de d\u00f3lares en 2027. As\u00ed lo deja ver el m\u00e1s reciente informe de Deloitte sobre el tema, en el que han participado m\u00e1s de 440 directivos de 29 pa\u00edses.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aeb8ea elementor-widget elementor-widget-text-editor\" data-id=\"1aeb8ea\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-lg-offset-2 col-lg-8\">\n<div class=\"intro__box\">\n<section id=\"e4668\" class=\"b-column-content -pad-top-default -pad-bottom-default section-block\">\n<div class=\"custom__wrapper\">\n<div class=\"column-content__wrapper animate-in-bottom js-visible\" data-sr-id=\"0\">\n<div data-gy=\"g\">\n<div class=\"typ\" data-gy=\"cm-8\">\n<p>Del informe se desprende un dato clave, el 78% de los encuestados ya ha implantado la RPA y el 16% tiene previsto hacerlo durante los pr\u00f3ximos tres a\u00f1os, un aumento significativo frente a los datos del primer informe sobre automatizaci\u00f3n que realiz\u00f3 Deloitte en 2015, cuando las empresas que se planteaban estas inversiones eran solo un 13%.<\/p>\n<p>Aunque la RPA sea la tecnolog\u00eda de automatizaci\u00f3n m\u00e1s com\u00fan, los resultados de la encuesta revelan que no es la \u00fanica. Adem\u00e1s, el 73% de las consultoras reconoce haber adoptado ya procesos de este tipo en 2020, un 25% m\u00e1s que en 2019. La adopci\u00f3n de estos procesos ha supuesto un crecimiento del 9% en sus ingresos y ha impactado en la reducci\u00f3n de costes un 24% de media.<\/p>\n<p>Las empresas que buscan la eficiencia en la automatizaci\u00f3n inteligente descubren que necesitan cambiar, a veces radicalmente, sus procesos. Un 58% de los encuestados afirma utilizar la metodolog\u00eda Lean para redise\u00f1arlos, mientras que un 36% apuesta por el dise\u00f1o de los servicios y un 34% por el dise\u00f1o organizativo. Les siguen en relevancia el dise\u00f1o centrado en las personas y el dise\u00f1o de la plantilla.<\/p>\n<p>Para determinar la eficiencia del dise\u00f1o de los procesos hace falta una monitorizaci\u00f3n efectiva. Y justo ah\u00ed hay un bache, ya que solo el 20% de las empresas encuestadas la emplea, aunque un 80% asegure que es necesaria para mejorar los resultados. Se trata de una tarea pendiente.<\/p>\n<p>En Deloitte, creemos que la nube ser\u00e1 una tecnolog\u00eda determinante en el futuro, pues solo 11% de las empresas consultadas no usa ni prev\u00e9 usar esta tecnolog\u00eda e incluso ya hay un 13% de empresas que est\u00e1 desarrollando automatizaci\u00f3n inteligente solo con infraestructura en la nube.<\/p>\n<p>La automatizaci\u00f3n puede generar menos costes, pero vemos que esto no se traducir\u00e1 necesariamente en el cumplimiento del prop\u00f3sito de la empresa. Para lograrlo es necesario enfocarse en las personas. Un 59% de los encuestados asegura que ofrece programas de reciclaje centrados en competencias de procesos y m\u00e1s del 50% los ofrece en programas orientados a la creatividad y resoluci\u00f3n de problemas.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7dfa1e elementor-widget elementor-widget-button\" data-id=\"a7dfa1e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www2.deloitte.com\/es\/es\/pages\/operations\/articles\/automatizacion-con-inteligencia.html\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;&gt; Descarga aqu\u00ed el informe completo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-28f5464\" data-id=\"28f5464\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddb89d9 elementor-grid-1 elementor-posts--thumbnail-none elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"ddb89d9\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;23&quot;,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;_animation&quot;:&quot;none&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-212417 post type-post status-publish format-standard hentry category-press-release\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.logisticsautomationmadrid.com\/en\/2026\/07\/07\/the-uno-national-awards-for-logistics-leaders-are-being-held-for-the-seventh-time-at-logistics-automation\/\" >\n\t\t\t\tThe UNO National Awards for Logistics Leaders are being held for the seventh time at Logistics &#038; Automation\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The awards ceremony will take place on 11 November at IFEMA Madrid, coinciding with the first day of the trade fair. This year\u2019s edition introduces<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.logisticsautomationmadrid.com\/en\/2026\/07\/07\/the-uno-national-awards-for-logistics-leaders-are-being-held-for-the-seventh-time-at-logistics-automation\/\" aria-label=\"Read more about The UNO National Awards for Logistics Leaders are being held for the seventh time at Logistics &#038; Automation\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-212329 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-logistics-intralogistics-warehousing category-transport-delivery-en category-uncategorized\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.logisticsautomationmadrid.com\/en\/2026\/07\/01\/the-eu-is-introducing-a-e3-charge-on-parcels-from-shein-and-temu-from-today-and-logistics-firms-warn-the-challenge-is-to-prevent-customs-from-becoming-overwhelmed\/\" >\n\t\t\t\tThe EU is introducing a \u20ac3 charge on parcels from Shein and Temu from today, and logistics firms warn: \u201cThe challenge is to prevent customs from becoming overwhelmed\u201d\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Brussels is ending a tax exemption that has benefited Asian platforms for years, whilst the sector is calling for an urgent modernisation of customs systems<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.logisticsautomationmadrid.com\/en\/2026\/07\/01\/the-eu-is-introducing-a-e3-charge-on-parcels-from-shein-and-temu-from-today-and-logistics-firms-warn-the-challenge-is-to-prevent-customs-from-becoming-overwhelmed\/\" aria-label=\"Read more about The EU is introducing a \u20ac3 charge on parcels from Shein and Temu from today, and logistics firms warn: \u201cThe challenge is to prevent customs from becoming overwhelmed\u201d\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-212277 post type-post status-publish format-standard hentry category-press-release\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.logisticsautomationmadrid.com\/en\/2026\/06\/25\/valencia-will-host-the-1st-logistop-scientific-and-technological-congress-the-first-major-national-forum-dedicated-to-the-logistics-of-the-future\/\" >\n\t\t\t\tValencia will host the 1st LOGISTOP Scientific and Technological Congress, the first major national forum dedicated to the logistics of the future\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p class=\"MsoListParagraphCxSpFirst\" style=\"text-align: justify; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"><!-- [if !supportLists]--><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-font-kerning: 0pt; mso-ligatures: none; mso-bidi-font-style: italic;\"><span style=\"mso-list: Ignore;\">\u00b7<span style=\"font: 7.0pt 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span><!--[endif]--><b style=\"mso-bidi-font-weight: normal;\"><i><span style=\"font-size: 10.0pt; line-height: 107%; font-family: 'Trebuchet MS',sans-serif; mso-fareast-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\">Celebradas en IFEMA, ambas ferias han contado con la participaci\u00f3n de m\u00e1s de 360 empresas expositoras de los sectores del packaging, la log\u00edstica y el transporte, registrando 38.361 interacciones comerciales.<\/span><\/i><\/b><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\" style=\"text-align: justify; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"><!-- [if !supportLists]--><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-font-kerning: 0pt; mso-ligatures: none; mso-bidi-font-style: italic;\"><span style=\"mso-list: Ignore;\">\u00b7<span style=\"font: 7.0pt 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span><!--[endif]--><b style=\"mso-bidi-font-weight: normal;\"><i><span style=\"font-size: 10.0pt; line-height: 107%; font-family: 'Trebuchet MS',sans-serif; mso-fareast-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\">En total, han ocupado m\u00e1s de 20.500 metros cuadrados de exposici\u00f3n, un 6 % m\u00e1s que el a\u00f1o anterior, subrayando su creciente impacto econ\u00f3mico.<\/span><\/i><\/b><\/p>\n<p class=\"MsoListParagraphCxSpLast\" style=\"text-align: justify; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"><!-- [if !supportLists]--><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-font-kerning: 0pt; mso-ligatures: none; mso-bidi-font-style: italic;\"><span style=\"mso-list: Ignore;\">\u00b7<span style=\"font: 7.0pt 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span><!--[endif]--><b style=\"mso-bidi-font-weight: normal;\"><i><span style=\"font-size: 10.0pt; line-height: 107%; font-family: 'Trebuchet MS',sans-serif; mso-fareast-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\">\u201cEstas cifras r\u00e9cord no solo indican el \u00e9xito del sal\u00f3n, sino tambi\u00e9n el estado actual y el potencial de crecimiento de los sectores del packaging y la log\u00edstica en Espa\u00f1a\u201d, afirma Oscar Barranco, director general de Easyfairs Iberia.<\/span><\/i><\/b><\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.logisticsautomationmadrid.com\/en\/2026\/06\/25\/valencia-will-host-the-1st-logistop-scientific-and-technological-congress-the-first-major-national-forum-dedicated-to-the-logistics-of-the-future\/\" aria-label=\"Read more about Valencia will host the 1st LOGISTOP Scientific and Technological Congress, the first major national forum dedicated to the logistics of the future\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-211734 post type-post status-publish format-standard hentry category-press-release tag-ged26-en tag-global-exhibitions-day-en\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.logisticsautomationmadrid.com\/en\/2026\/06\/18\/easyfairs-is-marking-global-exhibitions-day-by-highlighting-trade-fairs-as-the-industrys-greatest-source-of-opportunities\/\" >\n\t\t\t\tEasyfairs is marking Global Exhibitions Day by highlighting trade fairs as the industry\u2019s greatest source of opportunities\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p class=\"MsoListParagraphCxSpFirst\" style=\"text-align: justify; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"><!-- [if !supportLists]--><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-font-kerning: 0pt; mso-ligatures: none; mso-bidi-font-style: italic;\"><span style=\"mso-list: Ignore;\">\u00b7<span style=\"font: 7.0pt 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span><!--[endif]--><b style=\"mso-bidi-font-weight: normal;\"><i><span style=\"font-size: 10.0pt; line-height: 107%; font-family: 'Trebuchet MS',sans-serif; mso-fareast-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\">Celebradas en IFEMA, ambas ferias han contado con la participaci\u00f3n de m\u00e1s de 360 empresas expositoras de los sectores del packaging, la log\u00edstica y el transporte, registrando 38.361 interacciones comerciales.<\/span><\/i><\/b><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\" style=\"text-align: justify; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"><!-- [if !supportLists]--><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-font-kerning: 0pt; mso-ligatures: none; mso-bidi-font-style: italic;\"><span style=\"mso-list: Ignore;\">\u00b7<span style=\"font: 7.0pt 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span><!--[endif]--><b style=\"mso-bidi-font-weight: normal;\"><i><span style=\"font-size: 10.0pt; line-height: 107%; font-family: 'Trebuchet MS',sans-serif; mso-fareast-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\">En total, han ocupado m\u00e1s de 20.500 metros cuadrados de exposici\u00f3n, un 6 % m\u00e1s que el a\u00f1o anterior, subrayando su creciente impacto econ\u00f3mico.<\/span><\/i><\/b><\/p>\n<p class=\"MsoListParagraphCxSpLast\" style=\"text-align: justify; text-indent: -18.0pt; mso-list: l0 level1 lfo1;\"><!-- [if !supportLists]--><span style=\"font-size: 10.0pt; line-height: 107%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-font-kerning: 0pt; mso-ligatures: none; mso-bidi-font-style: italic;\"><span style=\"mso-list: Ignore;\">\u00b7<span style=\"font: 7.0pt 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span><!--[endif]--><b style=\"mso-bidi-font-weight: normal;\"><i><span style=\"font-size: 10.0pt; line-height: 107%; font-family: 'Trebuchet MS',sans-serif; mso-fareast-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 0pt; mso-ligatures: none;\">\u201cEstas cifras r\u00e9cord no solo indican el \u00e9xito del sal\u00f3n, sino tambi\u00e9n el estado actual y el potencial de crecimiento de los sectores del packaging y la log\u00edstica en Espa\u00f1a\u201d, afirma Oscar Barranco, director general de Easyfairs Iberia.<\/span><\/i><\/b><\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.logisticsautomationmadrid.com\/en\/2026\/06\/18\/easyfairs-is-marking-global-exhibitions-day-by-highlighting-trade-fairs-as-the-industrys-greatest-source-of-opportunities\/\" aria-label=\"Read more about Easyfairs is marking Global Exhibitions Day by highlighting trade fairs as the industry\u2019s greatest source of opportunities\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-142798d6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"142798d6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49136ec elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"49136ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div 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class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Las nuevas tecnolog\u00edas dedicadas a automatizar procesos impulsan la eficiencia, la productividad y la innovaci\u00f3n. Luis Gonz\u00e1lez Gugel. Socio responsable de Robotics en Deloitte Espa\u00f1a Las tecnolog\u00edas de automatizaci\u00f3n se est\u00e1n implementando con m\u00e1s rapidez que nunca, principalmente la Automatizaci\u00f3n Rob\u00f3tica de Procesos (RPA, por sus siglas en ingl\u00e9s), que en 2020 ha tenido un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[342,1336],"tags":[714,715,718,719,717,716,720],"edition":[],"class_list":["post-13652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-robotics-automation","tag-automatizacion-inteligente-en","tag-deloitte-en","tag-eficiencia-en","tag-innovacion-en","tag-luis-gonzalez-gugel-en","tag-productividad-en","tag-robotics-en"],"_links":{"self":[{"href":"https:\/\/www.logisticsautomationmadrid.com\/en\/wp-json\/wp\/v2\/posts\/13652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.logisticsautomationmadrid.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.logisticsautomationmadrid.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.logisticsautomationmadrid.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.logisticsautomationmadrid.com\/en\/wp-json\/wp\/v2\/comments?post=13652"}],"version-history":[{"count":0,"href":"https:\/\/www.logisticsautomationmadrid.com\/en\/wp-json\/wp\/v2\/posts\/13652\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.logisticsautomationmadrid.com\/en\/wp-json\/wp\/v2\/media\/13655"}],"wp:attachment":[{"href":"https:\/\/www.logisticsautomationmadrid.com\/en\/wp-json\/wp\/v2\/media?parent=13652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.logisticsautomationmadrid.com\/en\/wp-json\/wp\/v2\/categories?post=13652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.logisticsautomationmadrid.com\/en\/wp-json\/wp\/v2\/tags?post=13652"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.logisticsautomationmadrid.com\/en\/wp-json\/wp\/v2\/edition?post=13652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}