{"id":209117,"date":"2026-01-02T13:36:52","date_gmt":"2026-01-02T12:36:52","guid":{"rendered":"https:\/\/www.logisticsautomationmadrid.com\/2026\/01\/02\/a-coffee-with-nieves-ocana-head-of-global-purchasing-at-deoleo\/"},"modified":"2026-02-12T16:04:22","modified_gmt":"2026-02-12T15:04:22","slug":"a-coffee-with-nieves-ocana-head-of-global-purchasing-at-deoleo","status":"publish","type":"post","link":"https:\/\/www.logisticsautomationmadrid.com\/en\/2026\/01\/02\/a-coffee-with-nieves-ocana-head-of-global-purchasing-at-deoleo\/","title":{"rendered":"A coffee with Nieves Oca\u00f1a, Head of Global Purchasing at DEOLEO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"209117\" class=\"elementor elementor-209117 elementor-209105\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71165a61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71165a61\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-365ebd54\" data-id=\"365ebd54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08b1280 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"08b1280\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">A coffee with Nieves Oca\u00f1a, Head of Global Purchasing at DEOLEO<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc6181a elementor-widget elementor-widget-text-editor\" data-id=\"dc6181a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>L&amp;A:<\/strong> <strong>Tell us a little about your experience at Deoleo and what your day-to-day life is like at the company.<\/strong><\/p>\n<p><strong>Nieves:<\/strong> I have been part of Deoleo for more than two decades. From day one, I have been proud to work for a company that is part of our Mediterranean culture thanks to its flagship product: olive oil. We work with world-leading brands such as <strong>Carbonell, Bertolli and Carapelli<\/strong>, a leadership that is reflected in the figures. In 2024, the company achieved a turnover of close to \u00a385 million, which underlines the scale and impact of our daily work.<\/p>\n<p>My career has always been linked to the area of Purchasing and Procurement, where we coordinate everything from the search and selection of suppliers, through the strategy for each category, critical negotiations, contracting and just-in-time supply of materials to the plant. Day-to-day work is very dynamic, combining long-term strategic vision, essential for mitigating global risks, with immediate operational management. The key lies in anticipation and agility: analysing data in real time, understanding global market trends and making agile decisions to ensure the supply of materials with the quality and timing that our customers and production require.<\/p>\n<p>I am part of a very talented and experienced team, which makes work flow naturally and efficiently. In addition, we contribute directly to sustainability goals and to driving innovation in new packaging formats.<\/p>\n<p><strong>L&amp;A: After more than 20 years of experience in the company, which projects have been the most challenging for you, or which ones do you remember most and why?<\/strong><\/p>\n<p><strong>Nieves:<\/strong> Throughout my career, I have faced many challenges, but the most significant ones have undoubtedly been the integrations resulting from the acquisition of other companies. Adapting methodologies, processes and, especially, such different work cultures under the same umbrella is not easy, but the effort we have put in has allowed us to grow, learn from best practices and generate very positive operational and cultural synergies for the entire global corporation.<\/p>\n<p>Another project that I remember with particular satisfaction and that transformed our area was the complete digitisation of Purchasing through the implementation of an advanced electronic trading platform. This change was a catalyst, forcing us to review the entire process from start to finish, but the result was a much more transparent, agile and efficient system. It allowed us to standardise the reuse of processes, define a common working methodology in different countries and gave us the visibility we needed for more informed decision-making. In the field of innovation, in 2025 we launched our \u2018CHEF\u2019 project (others call it \u2018aceitera\u2019), which is completely new in terms of packaging: a new bottle, a new cap, all with a radically different concept in terms of both image and consumer experience. This strategic rollout was successfully executed under our main brands in key markets such as Spain, Italy and the United States.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd3d0f3 elementor-widget elementor-widget-image\" data-id=\"bd3d0f3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/easyfairsassets.com\/sites\/84\/2026\/01\/Nieves-DEOLEO-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-209111\" alt=\"Nieves, DEOLEO\" srcset=\"https:\/\/easyfairsassets.com\/sites\/84\/2026\/01\/Nieves-DEOLEO-768x512.jpg 768w, https:\/\/easyfairsassets.com\/sites\/84\/2026\/01\/Nieves-DEOLEO-300x200.jpg 300w, https:\/\/easyfairsassets.com\/sites\/84\/2026\/01\/Nieves-DEOLEO-1024x683.jpg 1024w, https:\/\/easyfairsassets.com\/sites\/84\/2026\/01\/Nieves-DEOLEO.jpg 1422w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc3f954 elementor-widget elementor-widget-text-editor\" data-id=\"fc3f954\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&amp;A: What is Deoleo&#8217;s commitment to sustainability? What changes have you implemented and what changes do you expect to implement in the near future?<\/p>\n<p>Nieves:<\/p>\n<p>At Deoleo, we are firmly committed to sustainability, which is one of the fundamental pillars of our strategy and an essential part of our social and environmental responsibility. We work to reduce our environmental impact through initiatives that span the entire value chain. This commitment is quantifiable. For example, in just two years we have managed to reduce our greenhouse gas emissions (scope 1 and 2) by 30%. In addition, we have been awarded the EcoVadis Platinum medal, which places us among the top 1% of companies worldwide in terms of ESG ratings.<\/p>\n<p>We have installed solar panels at our plants to produce clean energy, and currently 98% of the energy we use comes from certified renewable sources, allowing us to move towards self-consumption. We have implemented a \u2018zero waste\u2019 strategy, ensuring that 94% of the waste generated is reusable. In terms of materials, we have replaced vPET with recycled rPET in our bottles (already present in 25% of our packaging) and replaced virgin paper with recycled paper in our packaging. 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category-logistics-intralogistics-warehousing category-logtalent-en category-robotics-automation category-sustainability-greenlogistics category-transport-delivery-en tag-16-de-febrero-en tag-16-febrero-en tag-dia-logistica-en tag-dia-mundial-de-la-logistica-en tag-dia-mundial-logistica-en tag-espana-en tag-ferias-en tag-internacionalizacion-en tag-logistica-en tag-logistics-automation-en tag-punto-de-encuentro-en tag-referentes-en\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.logisticsautomationmadrid.com\/en\/2026\/04\/09\/hybrid-systems-automation-and-robotics-in-intralogistics\/\" >\n\t\t\t\tHybrid systems: automation and robotics in intralogistics\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The hybrid systems revolution in intralogistics Intralogistics is undergoing a profound transformation thanks to hybrid systems that integrate traditional automation, robotics and artificial intelligence. These<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.logisticsautomationmadrid.com\/en\/2026\/04\/09\/hybrid-systems-automation-and-robotics-in-intralogistics\/\" aria-label=\"Read more about Hybrid systems: automation and robotics in intralogistics\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-210253 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-cafe-con-en tag-eduardo-cornago-en tag-entrevista-en tag-experiencia-en tag-gin-en tag-puerto-de-indias-en\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.logisticsautomationmadrid.com\/en\/2026\/04\/08\/a-coffee-with-sofia-de-castro-fernandes-author-founder-and-ceo-of-as-nove-and-keynote-speaker-at-empack-logistics-automation-porto-2026\/\" >\n\t\t\t\tA Coffee with Sofia de Castro Fernandes, Author, Founder and CEO of \u00c0s Nove and Keynote Speaker at Empack &#038; Logistics &#038; Automation Porto 2026\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>L&amp;A: To begin with, could you tell us a little about yourself and your career? Sofia: I am deeply curious about people and what drives<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.logisticsautomationmadrid.com\/en\/2026\/04\/08\/a-coffee-with-sofia-de-castro-fernandes-author-founder-and-ceo-of-as-nove-and-keynote-speaker-at-empack-logistics-automation-porto-2026\/\" aria-label=\"Read more about A Coffee with Sofia de Castro Fernandes, Author, Founder and CEO of \u00c0s Nove and Keynote Speaker at Empack &#038; Logistics &#038; Automation Porto 2026\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-209923 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-espana-en tag-femenino-en tag-ferias-en tag-internacionalizacion-en tag-logistica-en tag-logistics-automation-en tag-melyt-en tag-mujer-en tag-punto-de-encuentro-en tag-referentes-en tag-talento-en tag-transporte-en\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.logisticsautomationmadrid.com\/en\/2026\/03\/06\/melyt-and-confebus-join-forces-to-promote-female-talent-in-bus-transport\/\" >\n\t\t\t\tMELYT and CONFEBUS join forces to promote female talent in bus transport\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>\u00b7 Coinciding with the celebration of 8 March, International Women&#8217;s Day. \u00b7 CONFEBUS is committed to bringing more women into the sector and addressing the<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.logisticsautomationmadrid.com\/en\/2026\/03\/06\/melyt-and-confebus-join-forces-to-promote-female-talent-in-bus-transport\/\" aria-label=\"Read more about MELYT and CONFEBUS join forces to promote female talent in bus transport\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-209866 post type-post status-publish format-standard has-post-thumbnail hentry category-ai-traceability-security category-blog-en category-logistics-intralogistics-warehousing category-robotics-automation category-sustainability-greenlogistics tag-2026-en tag-cadena-de-suministro-en tag-cambio-en tag-clave-en tag-espana-en tag-experto-en tag-ferias-en tag-industria-en tag-logistica-en tag-logistics-automation-en tag-miebach-en tag-miebach-consulting-en tag-punto-de-encuentro-en tag-referentes-en\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.logisticsautomationmadrid.com\/en\/2026\/03\/05\/beyond-the-noise-of-trade-fairs-managing-change\/\" >\n\t\t\t\tThe importance of change management in technological transformations\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>When walking through the halls of an event as vibrant as Logistics &amp; Automation, it is easy to be seduced by the industry&#8217;s ever-increasing brilliance.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.logisticsautomationmadrid.com\/en\/2026\/03\/05\/beyond-the-noise-of-trade-fairs-managing-change\/\" aria-label=\"Read more about The importance of change management in technological transformations\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-142798d6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"142798d6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49136ec elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"49136ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a08fcbd\" data-id=\"4a08fcbd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c1ef897 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6c1ef897\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67dafb1c elementor-widget elementor-widget-text-editor\" data-id=\"67dafb1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Share this article<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b207622 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-global elementor-global-111270 elementor-widget-share-buttons\" data-id=\"b207622\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L&amp;A: Tell us a little about your experience at Deoleo and what your day-to-day life is like at the company. Nieves: I have been part of Deoleo for more than two decades. From day one, I have been proud to work for a company that is part of our Mediterranean culture thanks to its flagship [&hellip;]<\/p>\n","protected":false},"author":927,"featured_media":209107,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"Un caf\u00e9 con Nieves Oca\u00f1a, responsable de Compras Global en DEOLEO","_seopress_titles_title":"Un caf\u00e9 con Nieves Oca\u00f1a, responsable de Compras Global en DEOLEO","_seopress_titles_desc":"Un caf\u00e9 con Nieves Oca\u00f1a, responsable de Compras Global en DEOLEO","_seopress_robots_index":"","footnotes":""},"categories":[910],"tags":[2987,2989,2990,859,2991,2988,911],"edition":[],"class_list":["post-209117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-coffee-with","tag-cafe-con-en","tag-deoleo-en","tag-experiencia-en","tag-ferias-en","tag-logistics-and-automation-2025-en","tag-nieves-en","tag-sostenibilidad-en"],"_links":{"self":[{"href":"https:\/\/www.logisticsautomationmadrid.com\/en\/wp-json\/wp\/v2\/posts\/209117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.logisticsautomationmadrid.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.logisticsautomationmadrid.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.logisticsautomationmadrid.com\/en\/wp-json\/wp\/v2\/users\/927"}],"replies":[{"embeddable":true,"href":"https:\/\/www.logisticsautomationmadrid.com\/en\/wp-json\/wp\/v2\/comments?post=209117"}],"version-history":[{"count":4,"href":"https:\/\/www.logisticsautomationmadrid.com\/en\/wp-json\/wp\/v2\/posts\/209117\/revisions"}],"predecessor-version":[{"id":209649,"href":"https:\/\/www.logisticsautomationmadrid.com\/en\/wp-json\/wp\/v2\/posts\/209117\/revisions\/209649"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.logisticsautomationmadrid.com\/en\/wp-json\/wp\/v2\/media\/209107"}],"wp:attachment":[{"href":"https:\/\/www.logisticsautomationmadrid.com\/en\/wp-json\/wp\/v2\/media?parent=209117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.logisticsautomationmadrid.com\/en\/wp-json\/wp\/v2\/categories?post=209117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.logisticsautomationmadrid.com\/en\/wp-json\/wp\/v2\/tags?post=209117"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.logisticsautomationmadrid.com\/en\/wp-json\/wp\/v2\/edition?post=209117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}