{"id":37405,"date":"2022-01-31T10:14:36","date_gmt":"2022-01-31T09:14:36","guid":{"rendered":"https:\/\/www.logisticsautomationmadrid.com\/?p=37405"},"modified":"2022-02-02T11:02:27","modified_gmt":"2022-02-02T10:02:27","slug":"un-537-de-los-consumidores-online-considera-que-el-actual-ecommerce-no-es-sostenible-o-duda-de-que-lo-sea","status":"publish","type":"post","link":"https:\/\/www.logisticsautomationmadrid.com\/en\/2022\/01\/31\/un-537-de-los-consumidores-online-considera-que-el-actual-ecommerce-no-es-sostenible-o-duda-de-que-lo-sea\/","title":{"rendered":"Un 53,7% de los consumidores online considera que el actual ecommerce no es sostenible o duda de que lo sea"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"37405\" class=\"elementor elementor-37405 elementor-37404\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71165a61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71165a61\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-365ebd54\" data-id=\"365ebd54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08b1280 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"08b1280\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Un 53,7% de los consumidores online considera que el actual ecommerce no es sostenible o duda de que lo sea<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c359a2d elementor-widget elementor-widget-text-editor\" data-id=\"c359a2d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-lg-offset-2 col-lg-8\">\n<div class=\"intro__box\">\n<div id=\"c321340\" class=\"content-text content-text--type-1 content-element\">\n<ul>\n<li><strong>7 de cada 10 compradores online reconocen haber comprado productos por impulso, siendo este impacto mayor en los m\u00e1s j\u00f3venes, (9 de cada 10)<\/strong><\/li>\n<li><strong>M\u00e1s de la mitad de los encuestados (55,8%) han penalizado con su decisi\u00f3n de compra o est\u00e1n dispuesto a hacerlo, a empresas o marcas que no integren acciones de sostenibilidad en sus productos<\/strong><\/li>\n<li><strong>El 88% de los encuestados consideran relevante o muy relevante que los e-commerce ofrezcan informaci\u00f3n y opciones m\u00e1s sostenibles, tanto de productos\/servicios como respecto a la entrega de los mismos<\/strong><\/li>\n<li><strong>El Black Friday obliga a gestionar incrementos de entregas de hasta un 40% en un corto espacio de tiempo<\/strong><\/li>\n<li><strong>Las devoluciones llegan al 50% durante el Black Friday, frente al 20 o 30% de los periodos sin campa\u00f1as promocionales<\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72808c1 elementor-widget elementor-widget-image\" data-id=\"72808c1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/easyfairsassets.com\/sites\/84\/2021\/11\/ecommerce-sostenible-080231-1.jpg\" class=\"attachment-large size-large wp-image-37584\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/84\/2021\/11\/ecommerce-sostenible-080231-1.jpg 980w, https:\/\/easyfairsassets.com\/sites\/84\/2021\/11\/ecommerce-sostenible-080231-1-300x168.jpg 300w, https:\/\/easyfairsassets.com\/sites\/84\/2021\/11\/ecommerce-sostenible-080231-1-768x430.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-833bc91 elementor-widget elementor-widget-text-editor\" data-id=\"833bc91\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-lg-offset-2 col-lg-8\">\n<div class=\"intro__box\">\n<div id=\"c321340\" class=\"content-text content-text--type-1 content-element\">\n<p><a href=\"http:\/\/www.eae.es\/\" target=\"_blank\" rel=\"noopener\"><b>EAE Business School<\/b><\/a>\u00a0ha publicado el estudio<a href=\"http:\/\/marketing.eae.es\/SRC_EcommerceySostenibilidad.pdf\" target=\"_blank\" rel=\"noopener\">\u00a0<b>\u201cLa sostenibilidad en el e-commerce actual. El impacto de nuestra decisi\u00f3n de compra\u201d<\/b><\/a>, coordinado por May L\u00f3pez, directora de desarrollo de la plataforma Empresas por la Movilidad Sostenible y profesora de EAE Business School. El informe incluye resultados de dos encuestas y se ha confeccionado con la colaboraci\u00f3n de empresas pertenecientes a la plataforma, como Alfil Logistics, Bridgestone, Inquieto, Nacex, Mondial Relay, Mediapost, Norauto, Envios.es o Midas, y de algunas organizaciones que forman parte del movimiento entregasostenible.org, como Slow Fashion Next, PEFC Espa\u00f1a, ADER, Green Forest, Txita, Mensos, ChicVent, Singular Sisters o Rodando Ecomensajer\u00eda.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-402a187 elementor-widget elementor-widget-button\" data-id=\"402a187\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.movilidadsostenible.com.es\/un-537-de-los-consumidores-online-considera-que-el-actual-ecommerce-no-es-sostenible-o-duda-de-que-lo-sea\/\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leer noticia completa<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-28f5464\" data-id=\"28f5464\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddb89d9 elementor-grid-1 elementor-posts--thumbnail-none elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"ddb89d9\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;23&quot;,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;_animation&quot;:&quot;none&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-210277 post type-post status-publish format-standard has-post-thumbnail hentry category-logtalent-en category-uncategorized tag-16-de-febrero-en tag-16-febrero-en tag-dia-logistica-en tag-dia-mundial-de-la-logistica-en tag-dia-mundial-logistica-en tag-espana-en tag-ferias-en tag-internacionalizacion-en tag-logistica-en tag-logistics-automation-en tag-punto-de-encuentro-en tag-referentes-en\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.logisticsautomationmadrid.com\/en\/2026\/04\/09\/hybrid-systems-automation-and-robotics-in-intralogistics\/\" >\n\t\t\t\tHybrid systems: automation and robotics in intralogistics\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The hybrid systems revolution in intralogisticsIntralogistics is undergoing a profound transformation thanks to hybrid systems that integrate traditional automation, robotics and artificial intelligence. These models<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.logisticsautomationmadrid.com\/en\/2026\/04\/09\/hybrid-systems-automation-and-robotics-in-intralogistics\/\" aria-label=\"Read more about Hybrid systems: automation and robotics in intralogistics\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-210253 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-cafe-con-en tag-eduardo-cornago-en tag-entrevista-en tag-experiencia-en tag-gin-en tag-puerto-de-indias-en\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.logisticsautomationmadrid.com\/en\/2026\/04\/08\/a-coffee-with-sofia-de-castro-fernandes-author-founder-and-ceo-of-as-nove-and-keynote-speaker-at-empack-logistics-automation-porto-2026\/\" >\n\t\t\t\tA Coffee with Sofia de Castro Fernandes, Author, Founder and CEO of \u00c0s Nove and Keynote Speaker at Empack &#038; Logistics &#038; Automation Porto 2026\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>L&amp;A: To begin with, could you tell us a little about yourself and your career? Sofia: I am deeply curious about people and what drives<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.logisticsautomationmadrid.com\/en\/2026\/04\/08\/a-coffee-with-sofia-de-castro-fernandes-author-founder-and-ceo-of-as-nove-and-keynote-speaker-at-empack-logistics-automation-porto-2026\/\" aria-label=\"Read more about A Coffee with Sofia de Castro Fernandes, Author, Founder and CEO of \u00c0s Nove and Keynote Speaker at Empack &#038; Logistics &#038; Automation Porto 2026\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-209923 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-espana-en tag-femenino-en tag-ferias-en tag-internacionalizacion-en tag-logistica-en tag-logistics-automation-en tag-melyt-en tag-mujer-en tag-punto-de-encuentro-en tag-referentes-en tag-talento-en tag-transporte-en\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.logisticsautomationmadrid.com\/en\/2026\/03\/06\/melyt-and-confebus-join-forces-to-promote-female-talent-in-bus-transport\/\" >\n\t\t\t\tMELYT and CONFEBUS join forces to promote female talent in bus transport\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>\u00b7 Coinciding with the celebration of 8 March, International Women&#8217;s Day. \u00b7 CONFEBUS is committed to bringing more women into the sector and addressing the<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.logisticsautomationmadrid.com\/en\/2026\/03\/06\/melyt-and-confebus-join-forces-to-promote-female-talent-in-bus-transport\/\" aria-label=\"Read more about MELYT and CONFEBUS join forces to promote female talent in bus transport\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-209866 post type-post status-publish format-standard has-post-thumbnail hentry category-ai-traceability-security category-blog-en category-logistics-intralogistics-warehousing category-robotics-automation category-sustainability-greenlogistics tag-2026-en tag-cadena-de-suministro-en tag-cambio-en tag-clave-en tag-espana-en tag-experto-en tag-ferias-en tag-industria-en tag-logistica-en tag-logistics-automation-en tag-miebach-en tag-miebach-consulting-en tag-punto-de-encuentro-en tag-referentes-en\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.logisticsautomationmadrid.com\/en\/2026\/03\/05\/beyond-the-noise-of-trade-fairs-managing-change\/\" >\n\t\t\t\tThe importance of change management in technological transformations\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>When walking through the halls of an event as vibrant as Logistics &amp; Automation, it is easy to be seduced by the industry&#8217;s ever-increasing brilliance.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.logisticsautomationmadrid.com\/en\/2026\/03\/05\/beyond-the-noise-of-trade-fairs-managing-change\/\" aria-label=\"Read more about The importance of change management in technological transformations\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-142798d6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"142798d6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49136ec elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"49136ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a08fcbd\" data-id=\"4a08fcbd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c1ef897 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6c1ef897\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67dafb1c elementor-widget elementor-widget-text-editor\" data-id=\"67dafb1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Share this article<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6683c88d elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"6683c88d\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook-f elementor-repeater-item-3bftaoh\" href=\"https:\/\/www.facebook.com\/LogisticsMadrid\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook-f<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-pc69ffs\" href=\"https:\/\/twitter.com\/logisticsiberia?lang=es\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-44fb767\" href=\"https:\/\/www.linkedin.com\/company\/logistics-madrid\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>7 de cada 10 compradores online reconocen haber comprado productos por impulso, siendo este impacto mayor en los m\u00e1s j\u00f3venes, (9 de cada 10) M\u00e1s de la mitad de los encuestados (55,8%) han penalizado con su decisi\u00f3n de compra o est\u00e1n dispuesto a hacerlo, a empresas o marcas que no integren acciones de sostenibilidad en 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