{"id":64355,"date":"2022-09-06T16:02:44","date_gmt":"2022-09-06T14:02:44","guid":{"rendered":"https:\/\/www.logisticsautomationmadrid.com\/2022\/09\/06\/quien-paga-la-fiesta-de-la-logistica-inversa\/"},"modified":"2022-10-05T17:14:41","modified_gmt":"2022-10-05T15:14:41","slug":"quien-paga-la-fiesta-de-la-logistica-inversa","status":"publish","type":"post","link":"https:\/\/www.logisticsautomationmadrid.com\/en\/2022\/09\/06\/quien-paga-la-fiesta-de-la-logistica-inversa\/","title":{"rendered":"\u00bfQui\u00e9n paga la fiesta de la log\u00edstica inversa?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"64355\" class=\"elementor elementor-64355 elementor-64324\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71165a61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71165a61\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-365ebd54\" data-id=\"365ebd54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08b1280 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"08b1280\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00bfQui\u00e9n paga la fiesta de la log\u00edstica inversa?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72808c1 elementor-widget elementor-widget-image\" data-id=\"72808c1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"333\" src=\"https:\/\/easyfairsassets.com\/sites\/84\/2022\/09\/beatriz-olabarria-imagen-destacada.png\" class=\"attachment-large size-large wp-image-64347\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/84\/2022\/09\/beatriz-olabarria-imagen-destacada.png 500w, https:\/\/easyfairsassets.com\/sites\/84\/2022\/09\/beatriz-olabarria-imagen-destacada-300x200.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b19e36 elementor-widget elementor-widget-text-editor\" data-id=\"5b19e36\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nos hemos acostumbrado a recibir cualquier compra a golpe de un clic. Pero,<strong>\u00a0\u00bfqu\u00e9 sucede con todos los paquetes que recibimos y que, al final, decidimos devolver?\u00a0<\/strong>Las empresas, en su feroz competici\u00f3n por ganarse al cliente y de equipararse al\u00a0<em>retailer<\/em>\u00a0tradicional, han dado todas las facilidades para devolver aquellos art\u00edculos que, una vez en nuestras manos, no nos convencen. As\u00ed han conseguido llevarse al consumidor, reticente de comprar sin ver, sin probar o sin tocar, de la calle a la pantalla.\u00a0<strong>Se han ganado su confianza con el concepto de devoluci\u00f3n gratuita<\/strong>, pero \u00bfqui\u00e9n est\u00e1 pagando la fiesta de la log\u00edstica inversa?<\/p><p>El consumidor ya est\u00e1 habituado a comprar en l\u00ednea. Tambi\u00e9n a devolver. Nos hemos acostumbrado a imprimir etiquetas, volver a empaquetar el producto y entregarlo a un mensajero en la puerta de casa o dejarlo en la panader\u00eda de la esquina, que ahora dedica tambi\u00e9n parte de sus metros cuadrados a ser un punto de recogida de art\u00edculos para los transportistas. Hablamos del\u00a0<strong>mayor reto que tienen las empresas de\u00a0<em>e-commerce<\/em>\u00a0en la actualidad: el de la log\u00edstica inversa.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-402a187 elementor-widget elementor-widget-button\" data-id=\"402a187\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.logisticaprofesional.com\/texto-diario\/mostrar\/3873375\/quien-paga-fiesta-logistica-inversa#:~:text=El%20consumidor%20pagar%C3%A1%20parte%20del%20coste%20de%20la%20devoluci%C3%B3n.&#038;text=El%20objetivo%20es%20reeducar%20a,dejan%20sus%20compras%20en%20internet.\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span 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elementor-widget elementor-widget-heading\" data-id=\"f25eaae\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Suscr\u00edbete a nuestra newsletter<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03dae12 elementor-widget__width-inherit elementor-hidden-phone elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"03dae12\" data-element_type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;25&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form 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data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-210277 post type-post status-publish format-standard has-post-thumbnail hentry category-logtalent-en category-uncategorized tag-16-de-febrero-en tag-16-febrero-en tag-dia-logistica-en tag-dia-mundial-de-la-logistica-en tag-dia-mundial-logistica-en tag-espana-en tag-ferias-en tag-internacionalizacion-en tag-logistica-en tag-logistics-automation-en tag-punto-de-encuentro-en tag-referentes-en\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.logisticsautomationmadrid.com\/en\/2026\/04\/09\/hybrid-systems-automation-and-robotics-in-intralogistics\/\" >\n\t\t\t\tHybrid systems: automation and robotics in intralogistics\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The hybrid systems revolution in intralogisticsIntralogistics is undergoing a profound transformation thanks to hybrid systems that integrate traditional automation, robotics and artificial intelligence. These models<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.logisticsautomationmadrid.com\/en\/2026\/04\/09\/hybrid-systems-automation-and-robotics-in-intralogistics\/\" aria-label=\"Read more about Hybrid systems: automation and robotics in intralogistics\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-210253 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-cafe-con-en tag-eduardo-cornago-en tag-entrevista-en tag-experiencia-en tag-gin-en tag-puerto-de-indias-en\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.logisticsautomationmadrid.com\/en\/2026\/04\/08\/a-coffee-with-sofia-de-castro-fernandes-author-founder-and-ceo-of-as-nove-and-keynote-speaker-at-empack-logistics-automation-porto-2026\/\" >\n\t\t\t\tA Coffee with Sofia de Castro Fernandes, Author, Founder and CEO of \u00c0s Nove and Keynote Speaker at Empack &#038; Logistics &#038; Automation Porto 2026\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>L&amp;A: To begin with, could you tell us a little about yourself and your career? Sofia: I am deeply curious about people and what drives<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.logisticsautomationmadrid.com\/en\/2026\/04\/08\/a-coffee-with-sofia-de-castro-fernandes-author-founder-and-ceo-of-as-nove-and-keynote-speaker-at-empack-logistics-automation-porto-2026\/\" aria-label=\"Read more about A Coffee with Sofia de Castro Fernandes, Author, Founder and CEO of \u00c0s Nove and Keynote Speaker at Empack &#038; Logistics &#038; Automation Porto 2026\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-209923 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-espana-en tag-femenino-en tag-ferias-en tag-internacionalizacion-en tag-logistica-en tag-logistics-automation-en tag-melyt-en tag-mujer-en tag-punto-de-encuentro-en tag-referentes-en tag-talento-en tag-transporte-en\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.logisticsautomationmadrid.com\/en\/2026\/03\/06\/melyt-and-confebus-join-forces-to-promote-female-talent-in-bus-transport\/\" >\n\t\t\t\tMELYT and CONFEBUS join forces to promote female talent in bus transport\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>\u00b7 Coinciding with the celebration of 8 March, International Women&#8217;s Day. \u00b7 CONFEBUS is committed to bringing more women into the sector and addressing the<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.logisticsautomationmadrid.com\/en\/2026\/03\/06\/melyt-and-confebus-join-forces-to-promote-female-talent-in-bus-transport\/\" aria-label=\"Read more about MELYT and CONFEBUS join forces to promote female talent in bus transport\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-209866 post type-post status-publish format-standard has-post-thumbnail hentry category-ai-traceability-security category-blog-en category-logistics-intralogistics-warehousing category-robotics-automation category-sustainability-greenlogistics tag-2026-en tag-cadena-de-suministro-en tag-cambio-en tag-clave-en tag-espana-en tag-experto-en tag-ferias-en tag-industria-en tag-logistica-en tag-logistics-automation-en tag-miebach-en tag-miebach-consulting-en tag-punto-de-encuentro-en tag-referentes-en\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.logisticsautomationmadrid.com\/en\/2026\/03\/05\/beyond-the-noise-of-trade-fairs-managing-change\/\" >\n\t\t\t\tThe importance of change management in technological transformations\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>When walking through the halls of an event as vibrant as Logistics &amp; Automation, it is easy to be seduced by the industry&#8217;s ever-increasing brilliance.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.logisticsautomationmadrid.com\/en\/2026\/03\/05\/beyond-the-noise-of-trade-fairs-managing-change\/\" aria-label=\"Read more about The importance of change management in technological transformations\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-142798d6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"142798d6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49136ec elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"49136ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a08fcbd\" data-id=\"4a08fcbd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c1ef897 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6c1ef897\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67dafb1c elementor-widget elementor-widget-text-editor\" data-id=\"67dafb1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Share this article<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6683c88d elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"6683c88d\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook-f elementor-repeater-item-3bftaoh\" href=\"https:\/\/www.facebook.com\/LogisticsMadrid\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook-f<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-pc69ffs\" href=\"https:\/\/twitter.com\/logisticsiberia?lang=es\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-44fb767\" href=\"https:\/\/www.linkedin.com\/company\/logistics-madrid\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nos hemos acostumbrado a recibir cualquier compra a golpe de un clic. Pero,\u00a0\u00bfqu\u00e9 sucede con todos los paquetes que recibimos y que, al final, decidimos devolver?\u00a0Las empresas, en su feroz competici\u00f3n por ganarse al cliente y de equipararse al\u00a0retailer\u00a0tradicional, han dado todas las facilidades para devolver aquellos art\u00edculos que, una vez en nuestras manos, no [&hellip;]<\/p>\n","protected":false},"author":135,"featured_media":64347,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[342,1334],"tags":[1796,637],"edition":[],"class_list":["post-64355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-logistics-intralogistics-warehousing","tag-inversa-en","tag-logistica-en-2"],"_links":{"self":[{"href":"https:\/\/www.logisticsautomationmadrid.com\/en\/wp-json\/wp\/v2\/posts\/64355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.logisticsautomationmadrid.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.logisticsautomationmadrid.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.logisticsautomationmadrid.com\/en\/wp-json\/wp\/v2\/users\/135"}],"replies":[{"embeddable":true,"href":"https:\/\/www.logisticsautomationmadrid.com\/en\/wp-json\/wp\/v2\/comments?post=64355"}],"version-history":[{"count":3,"href":"https:\/\/www.logisticsautomationmadrid.com\/en\/wp-json\/wp\/v2\/posts\/64355\/revisions"}],"predecessor-version":[{"id":81002,"href":"https:\/\/www.logisticsautomationmadrid.com\/en\/wp-json\/wp\/v2\/posts\/64355\/revisions\/81002"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.logisticsautomationmadrid.com\/en\/wp-json\/wp\/v2\/media\/64347"}],"wp:attachment":[{"href":"https:\/\/www.logisticsautomationmadrid.com\/en\/wp-json\/wp\/v2\/media?parent=64355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.logisticsautomationmadrid.com\/en\/wp-json\/wp\/v2\/categories?post=64355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.logisticsautomationmadrid.com\/en\/wp-json\/wp\/v2\/tags?post=64355"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.logisticsautomationmadrid.com\/en\/wp-json\/wp\/v2\/edition?post=64355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}