{"id":11472,"date":"2021-01-14T10:45:59","date_gmt":"2021-01-14T09:45:59","guid":{"rendered":"https:\/\/www.logisticsautomationmadrid.com\/?p=11472"},"modified":"2022-02-14T12:47:39","modified_gmt":"2022-02-14T11:47:39","slug":"la-sostenibilidad-es-rentable-para-las-empresas-de-logistica","status":"publish","type":"post","link":"https:\/\/www.logisticsautomationmadrid.com\/es\/2021\/01\/14\/la-sostenibilidad-es-rentable-para-las-empresas-de-logistica\/","title":{"rendered":"La sostenibilidad es rentable para las empresas de log\u00edstica"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11472\" class=\"elementor elementor-11472\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71165a61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71165a61\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-365ebd54\" data-id=\"365ebd54\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08b1280 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"08b1280\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La sostenibilidad es rentable para las empresas de log\u00edstica<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09afa34 elementor-widget elementor-widget-text-editor\" data-id=\"09afa34\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-xs-12 col-lg-offset-2 col-lg-8\"><div class=\"intro__box\"><p>Las empresas de log\u00edstica y <span class=\"taghighlight\">transporte<\/span> se encuentran bajo una presi\u00f3n creciente para que sus procesos sean m\u00e1s sostenibles. Esto se debe a que los clientes prestan cada vez m\u00e1s atenci\u00f3n al impacto ecol\u00f3gico, no s\u00f3lo de las mercanc\u00edas, sino tambi\u00e9n del <span class=\"taghighlight\">transporte<\/span> de las mismas. Esto plantea retos completamente nuevos para las empresas de <span class=\"taghighlight\">transporte<\/span> y los servicios de entrega, pero pueden resolverlos con la estrategia correcta y pasos bien definidos.<\/p><p><strong>La tendencia es hacia la Log\u00edstica Verde<\/strong><\/p><p>Para alcanzar los objetivos clim\u00e1ticos de la UE, las empresas deben reducir las emisiones de CO<sup>2<\/sup>. El objetivo es que la UE se convierta en una <a href=\"https:\/\/ec.europa.eu\/spain\/news\/20200921_eu-green-deal_es\" target=\"_blank\" rel=\"noopener\">zona clim\u00e1ticamente neutra para el 2050.<\/a> Pero esto no suceder\u00e1 de la noche a la ma\u00f1ana.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13d8f45 elementor-widget elementor-widget-button\" data-id=\"13d8f45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/www.logisticaprofesional.com\/texto-diario\/mostrar\/2126758\/sostenibilidad-rentable-empresas-logistica\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt;&gt; Leer art\u00edculo completo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-28f5464\" data-id=\"28f5464\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddb89d9 elementor-grid-1 elementor-posts--thumbnail-none elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"ddb89d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;23&quot;,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;_animation&quot;:&quot;none&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-212541 post type-post status-publish format-standard hentry category-notas-de-prensa\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.logisticsautomationmadrid.com\/es\/2026\/07\/16\/jhernando-se-suma-a-melyt-como-institucion-protectora-para-impulsar-el-talento-y-la-igualdad-en-el-sector-logistico\/\" >\n\t\t\t\tJHernando se suma a MELYT como instituci\u00f3n protectora para  impulsar el talento y la igualdad en el sector log\u00edstico\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La compa\u00f1\u00eda refuerza as\u00ed, en un a\u00f1o importante para ellos en el que celebran un hito muy especial cumpliendo 60 a\u00f1os de trayectoria, su compromiso<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.logisticsautomationmadrid.com\/es\/2026\/07\/16\/jhernando-se-suma-a-melyt-como-institucion-protectora-para-impulsar-el-talento-y-la-igualdad-en-el-sector-logistico\/\" aria-label=\"Read more about JHernando se suma a MELYT como instituci\u00f3n protectora para  impulsar el talento y la igualdad en el sector log\u00edstico\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-212373 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-robotica-automatizacion tag-cambios tag-cargos tag-ia tag-ia-chief-officer tag-integracion tag-inteligencia-artificial tag-supply-chain tag-tecno-optimistas\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.logisticsautomationmadrid.com\/es\/2026\/07\/03\/tecno-optimistas-la-nueva-generacion-que-liderara-la-supply-chain-con-inteligencia-artificial\/\" >\n\t\t\t\tTecno-optimistas: la nueva generaci\u00f3n que liderar\u00e1 la Supply Chain con Inteligencia Artificial\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Durante estos \u00faltimos a\u00f1os hemos hablado de la cadena de suministro como si fuera una funci\u00f3n esencialmente operativa. Compras, planificaci\u00f3n, fabricaci\u00f3n, almacenes, transporte, servicio al<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.logisticsautomationmadrid.com\/es\/2026\/07\/03\/tecno-optimistas-la-nueva-generacion-que-liderara-la-supply-chain-con-inteligencia-artificial\/\" aria-label=\"Read more about Tecno-optimistas: la nueva generaci\u00f3n que liderar\u00e1 la Supply Chain con Inteligencia Artificial\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-212348 post type-post status-publish format-standard hentry category-notas-de-prensa\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.logisticsautomationmadrid.com\/es\/2026\/07\/01\/los-premios-nacionales-uno-a-los-lideres-de-la-logistica-celebran-su-septima-edicion-en-logistics-automation\/\" >\n\t\t\t\tLos Premios Nacionales UNO a los L\u00edderes de la Log\u00edstica celebran su s\u00e9ptima edici\u00f3n en Logistics &amp; Automation\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La ceremonia de entrega ser\u00e1 el 11 de noviembre en IFEMA Madrid, coincidiendo con la primera jornada de la feria. La nueva edici\u00f3n incorpora el<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.logisticsautomationmadrid.com\/es\/2026\/07\/01\/los-premios-nacionales-uno-a-los-lideres-de-la-logistica-celebran-su-septima-edicion-en-logistics-automation\/\" aria-label=\"Read more about Los Premios Nacionales UNO a los L\u00edderes de la Log\u00edstica celebran su s\u00e9ptima edici\u00f3n en Logistics &amp; Automation\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-212317 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-ia-trazabilidad-seguridad category-logistica-intralogistica-almacenamiento category-sin-categorizar category-transport-delivery\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.logisticsautomationmadrid.com\/es\/2026\/07\/01\/logistica-se-transforma-con-nearshoring-e-commerce-y-automatizacion\/\" >\n\t\t\t\tLa log\u00edstica externalizada gana peso como estrategia para crecer sin aumentar la estructura\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Bruselas pone fin a una exenci\u00f3n fiscal que durante a\u00f1os ha beneficiado a las plataformas asi\u00e1ticas, mientras el sector reclama una modernizaci\u00f3n urgente de los<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.logisticsautomationmadrid.com\/es\/2026\/07\/01\/logistica-se-transforma-con-nearshoring-e-commerce-y-automatizacion\/\" aria-label=\"Read more about La log\u00edstica externalizada gana peso como estrategia para crecer sin aumentar la estructura\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-142798d6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"142798d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49136ec elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"49136ec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a08fcbd\" data-id=\"4a08fcbd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c1ef897 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6c1ef897\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67dafb1c elementor-widget elementor-widget-text-editor\" data-id=\"67dafb1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Share this article<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6683c88d elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"6683c88d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook-f elementor-repeater-item-3bftaoh\" href=\"https:\/\/www.facebook.com\/LogisticsMadrid\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook-f<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-pc69ffs\" href=\"https:\/\/twitter.com\/logisticsiberia?lang=es\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-44fb767\" href=\"https:\/\/www.linkedin.com\/company\/logistics-madrid\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Las empresas de log\u00edstica y transporte se encuentran bajo una presi\u00f3n creciente para que sus procesos sean m\u00e1s sostenibles. Esto se debe a que los clientes prestan cada vez m\u00e1s atenci\u00f3n al impacto ecol\u00f3gico, no s\u00f3lo de las mercanc\u00edas, sino tambi\u00e9n del transporte de las mismas. Esto plantea retos completamente nuevos para las empresas de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[341,1333],"tags":[599,559,600,598,597],"edition":[],"class_list":["post-11472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-sostenibilidad-greenlogistics","tag-empresas","tag-logistica","tag-logistica-profesional","tag-rentable","tag-sostenibilidad"],"_links":{"self":[{"href":"https:\/\/www.logisticsautomationmadrid.com\/es\/wp-json\/wp\/v2\/posts\/11472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.logisticsautomationmadrid.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.logisticsautomationmadrid.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.logisticsautomationmadrid.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.logisticsautomationmadrid.com\/es\/wp-json\/wp\/v2\/comments?post=11472"}],"version-history":[{"count":0,"href":"https:\/\/www.logisticsautomationmadrid.com\/es\/wp-json\/wp\/v2\/posts\/11472\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.logisticsautomationmadrid.com\/es\/wp-json\/wp\/v2\/media\/11474"}],"wp:attachment":[{"href":"https:\/\/www.logisticsautomationmadrid.com\/es\/wp-json\/wp\/v2\/media?parent=11472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.logisticsautomationmadrid.com\/es\/wp-json\/wp\/v2\/categories?post=11472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.logisticsautomationmadrid.com\/es\/wp-json\/wp\/v2\/tags?post=11472"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.logisticsautomationmadrid.com\/es\/wp-json\/wp\/v2\/edition?post=11472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}