{"id":120796,"date":"2023-10-28T19:13:38","date_gmt":"2023-10-28T17:13:38","guid":{"rendered":"https:\/\/www.logisticsautomationmadrid.com\/?p=120796"},"modified":"2023-10-28T19:22:09","modified_gmt":"2023-10-28T17:22:09","slug":"entrevista-a-alex-cebrian-director-comercial-de-publigrama","status":"publish","type":"post","link":"https:\/\/www.logisticsautomationmadrid.com\/es\/2023\/10\/28\/entrevista-a-alex-cebrian-director-comercial-de-publigrama\/","title":{"rendered":"Entrevista a Alex Cebri\u00e1n, director comercial de Publigrama"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"120796\" class=\"elementor elementor-120796 elementor-120795\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71165a61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71165a61\" 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elementor-posts--thumbnail-none elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"ddb89d9\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;23&quot;,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;_animation&quot;:&quot;none&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-211774 post type-post status-publish format-standard has-post-thumbnail hentry category-sin-categorizar\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.logisticsautomationmadrid.com\/es\/2026\/06\/04\/tecnologia-procesos-y-competitividad-la-nueva-agenda-de-la-supply-chain-inteligente\/\" >\n\t\t\t\tTecnolog\u00eda, procesos y competitividad: la nueva agenda de la supply chain inteligente\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Durante estos \u00faltimos a\u00f1os hemos hablado de la cadena de suministro como si fuera una funci\u00f3n esencialmente operativa. Compras, planificaci\u00f3n, fabricaci\u00f3n, almacenes, transporte, servicio al<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.logisticsautomationmadrid.com\/es\/2026\/06\/04\/tecnologia-procesos-y-competitividad-la-nueva-agenda-de-la-supply-chain-inteligente\/\" aria-label=\"Read more about Tecnolog\u00eda, procesos y competitividad: la nueva agenda de la supply chain inteligente\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-211733 post type-post status-publish format-standard hentry category-notas-de-prensa tag-ged26 tag-global-exhibitions-day\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.logisticsautomationmadrid.com\/es\/2026\/06\/02\/easyfairs-celebra-el-global-exhibitions-day-apostando-por-las-ferias-como-el-mayor-generador-de-oportunidades-para-la-industria-2\/\" >\n\t\t\t\tEasyfairs celebra el Global Exhibitions Day apostando por las ferias como el mayor generador de oportunidades para la industria\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La celebraci\u00f3n, impulsada por la UFI y secundada por organizaciones de todo el mundo, pide a gobiernos e instituciones que reconozcan el valor econ\u00f3mico y<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.logisticsautomationmadrid.com\/es\/2026\/06\/02\/easyfairs-celebra-el-global-exhibitions-day-apostando-por-las-ferias-como-el-mayor-generador-de-oportunidades-para-la-industria-2\/\" aria-label=\"Read more about Easyfairs celebra el Global Exhibitions Day apostando por las ferias como el mayor generador de oportunidades para la industria\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-211710 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-sin-categorizar\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.logisticsautomationmadrid.com\/es\/2026\/06\/02\/el-acuerdo-ue-mercosur-redibuja-el-mapa-logistico-claves-del-impacto-en-precios-y-cadenas-de-suministro-para-la-empresa-espanola\/\" >\n\t\t\t\tEl acuerdo UE-Mercosur redibuja el mapa log\u00edstico: claves del impacto en precios y cadenas de suministro para la empresa espa\u00f1ola\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La inminente implementaci\u00f3n del acuerdo comercial entre la Uni\u00f3n Europea y Mercosur provocar\u00e1 cambios dr\u00e1sticos en los flujos de mercanc\u00edas, las tarifas de fletes y<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.logisticsautomationmadrid.com\/es\/2026\/06\/02\/el-acuerdo-ue-mercosur-redibuja-el-mapa-logistico-claves-del-impacto-en-precios-y-cadenas-de-suministro-para-la-empresa-espanola\/\" aria-label=\"Read more about El acuerdo UE-Mercosur redibuja el mapa log\u00edstico: claves del impacto en precios y cadenas de suministro para la empresa espa\u00f1ola\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-211701 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-sin-categorizar\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.logisticsautomationmadrid.com\/es\/2026\/06\/02\/gestionar-los-envios-desde-una-sola-plataforma-el-reto-que-muchas-empresas-del-sector-todavia-no-han-resuelto\/\" >\n\t\t\t\tGestionar los env\u00edos desde una sola plataforma, el reto que muchas empresas del sector todav\u00eda no han resuelto\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Los tiempos en los que una empresa de transporte trabajaba \u00fanicamente con una red o marca han pasado a la historia. Todav\u00eda queda alguna red<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.logisticsautomationmadrid.com\/es\/2026\/06\/02\/gestionar-los-envios-desde-una-sola-plataforma-el-reto-que-muchas-empresas-del-sector-todavia-no-han-resuelto\/\" aria-label=\"Read more about Gestionar los env\u00edos desde una sola plataforma, el reto que muchas empresas del sector todav\u00eda no han resuelto\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-142798d6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"142798d6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49136ec elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"49136ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a08fcbd\" data-id=\"4a08fcbd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c1ef897 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6c1ef897\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd3e401 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-global elementor-global-111270 elementor-widget-share-buttons\" data-id=\"cd3e401\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Read the full article Subscribe our newsletter<\/p>\n","protected":false},"author":927,"featured_media":120798,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Entrevista a Alex Cebri\u00e1n, director comercial de Publigrama","_seopress_titles_desc":"Publigrama utiliza una tecnolog\u00eda de hologramas y pantallas LED para crear efectos visuales sorprendentes en eventos y acciones de marketing. Los hologramas son im\u00e1genes tridimensionales que parecen flotar en el aire, mientras que las pantallas LED son paneles luminosos que muestran contenido de alta calidad. Estas tecnolog\u00edas se combinan para ofrecer una experiencia visual impactante que atrae la atenci\u00f3n de la audiencia y comunica mensajes de manera innovadora y llamativa. En resumen, Publigrama utiliza estas tecnolog\u00edas para crear efectos visuales impresionantes que cautivan al p\u00fablico y destacan en eventos y campa\u00f1as de marketing.","_seopress_robots_index":"","footnotes":""},"categories":[341,1329],"tags":[559,2295,983,1894,2294],"edition":[],"class_list":["post-120796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-logistica-intralogistica-almacenamiento","tag-logistica","tag-mejora-gestion","tag-sga","tag-software","tag-zucchetti"],"_links":{"self":[{"href":"https:\/\/www.logisticsautomationmadrid.com\/es\/wp-json\/wp\/v2\/posts\/120796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.logisticsautomationmadrid.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.logisticsautomationmadrid.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.logisticsautomationmadrid.com\/es\/wp-json\/wp\/v2\/users\/927"}],"replies":[{"embeddable":true,"href":"https:\/\/www.logisticsautomationmadrid.com\/es\/wp-json\/wp\/v2\/comments?post=120796"}],"version-history":[{"count":5,"href":"https:\/\/www.logisticsautomationmadrid.com\/es\/wp-json\/wp\/v2\/posts\/120796\/revisions"}],"predecessor-version":[{"id":120809,"href":"https:\/\/www.logisticsautomationmadrid.com\/es\/wp-json\/wp\/v2\/posts\/120796\/revisions\/120809"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.logisticsautomationmadrid.com\/es\/wp-json\/wp\/v2\/media\/120798"}],"wp:attachment":[{"href":"https:\/\/www.logisticsautomationmadrid.com\/es\/wp-json\/wp\/v2\/media?parent=120796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.logisticsautomationmadrid.com\/es\/wp-json\/wp\/v2\/categories?post=120796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.logisticsautomationmadrid.com\/es\/wp-json\/wp\/v2\/tags?post=120796"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.logisticsautomationmadrid.com\/es\/wp-json\/wp\/v2\/edition?post=120796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}