{"id":212317,"date":"2026-07-01T09:09:42","date_gmt":"2026-07-01T07:09:42","guid":{"rendered":"https:\/\/www.logisticsautomationmadrid.com\/?p=212317"},"modified":"2026-07-01T09:18:44","modified_gmt":"2026-07-01T07:18:44","slug":"logistica-se-transforma-con-nearshoring-e-commerce-y-automatizacion","status":"publish","type":"post","link":"https:\/\/www.logisticsautomationmadrid.com\/es\/2026\/07\/01\/logistica-se-transforma-con-nearshoring-e-commerce-y-automatizacion\/","title":{"rendered":"La log\u00edstica externalizada gana peso como estrategia para crecer sin aumentar la estructura"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"212317\" class=\"elementor elementor-212317\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71165a61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71165a61\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-365ebd54\" data-id=\"365ebd54\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08b1280 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"08b1280\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La log\u00edstica externalizada gana peso como estrategia para crecer sin aumentar la estructura<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae785f4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ae785f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"part5674316\" class=\"P13\">La log\u00edstica ha dejado de ser un mero soporte operativo para convertirse en un elemento que influye directamente en la competitividad de las empresas. La rapidez en las entregas, la flexibilidad de la cadena de suministro y la capacidad de adaptarse a las necesidades de los clientes hacen que cada vez m\u00e1s fabricantes y distribuidores revisen su modelo log\u00edstico.<\/div><div>\u00a0<\/div><div><div id=\"part5674317\" class=\"P2\">En este contexto, la externalizaci\u00f3n ya no se limita a contratar espacio de almacenamiento. Cada vez son m\u00e1s las empresas que buscan operadores capaces de integrarse en sus procesos y asumir la gesti\u00f3n completa de la operativa log\u00edstica, desde la recepci\u00f3n de mercanc\u00edas hasta la preparaci\u00f3n de pedidos, la distribuci\u00f3n y la gesti\u00f3n de incidencias.<p>Este modelo resulta especialmente atractivo para fabricantes europeos que quieren operar en Espa\u00f1a sin asumir la inversi\u00f3n necesaria para crear una estructura propia, as\u00ed como para compa\u00f1\u00edas nacionales que buscan reducir costes fijos y ganar flexibilidad para adaptarse a las variaciones de la demanda.<\/p><\/div><h4 id=\"part5674318\" class=\"P1\">La tecnolog\u00eda gana protagonismo<\/h4><div id=\"part5674320\" class=\"P2\">La digitalizaci\u00f3n tambi\u00e9n est\u00e1 modificando la forma de gestionar la log\u00edstica. Los sistemas de gesti\u00f3n de almac\u00e9n permiten automatizar procesos, mejorar la trazabilidad de las mercanc\u00edas y adaptar la operativa a las necesidades espec\u00edficas de cada cliente.<p>En este \u00e1mbito, Pick&amp;Pack Systems ha desarrollado un sistema propio de gesti\u00f3n de almac\u00e9n (SGA) que le permite adaptar la operativa a diferentes perfiles de cliente e incrementar el control sobre toda la cadena log\u00edstica.<\/p><\/div><h4 id=\"part5674323\" class=\"P1\">Infraestructuras para una distribuci\u00f3n m\u00e1s \u00e1gil<\/h4><div id=\"part5674326\" class=\"P2\">La ubicaci\u00f3n de los centros log\u00edsticos contin\u00faa siendo uno de los factores que condicionan la eficiencia de la distribuci\u00f3n. Contar con plataformas pr\u00f3ximas a los principales corredores log\u00edsticos facilita la reducci\u00f3n de los tiempos de tr\u00e1nsito y mejora el nivel de servicio.<p>Pick&amp;Pack Systems dispone actualmente de seis almacenes en Espa\u00f1a. Entre ellos destacan sus plataformas de Madrid y Barcelona, ambas con alrededor de 6.000 m\u00b2, concebidas para atender tanto la distribuci\u00f3n nacional como las operaciones internacionales.<\/p><h4 id=\"part5674328\" class=\"P1\">M\u00e1s all\u00e1 del almacenaje<\/h4><div id=\"part5674330\" class=\"P2\">La externalizaci\u00f3n log\u00edstica tambi\u00e9n incorpora..<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3f178c elementor-widget elementor-widget-button\" data-id=\"f3f178c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" 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data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;23&quot;,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;_animation&quot;:&quot;none&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-213829 post type-post status-publish format-standard hentry category-notas-de-prensa tag-100-nuevas-empresas tag-edicion-2026 tag-empack tag-logistic-industrial-build tag-logistics-automation\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.logisticsautomationmadrid.com\/es\/2026\/10\/05\/mas-de-100-nuevas-empresas-se-suman-a-la-edicion-2026-de-empack-logistics-automation-y-logistic-industrial-build\/\" >\n\t\t\t\tM\u00e1s de 100 nuevas empresas se suman a la edici\u00f3n 2026 de Empack, Logistics &#038; Automation y Logistic &#038; Industrial Build\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Las ferias organizadas por Easyfairs reunir\u00e1n al sector del packaging, la log\u00edstica y la edificaci\u00f3n industrial los d\u00edas 11 y 12 de noviembre en los<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.logisticsautomationmadrid.com\/es\/2026\/10\/05\/mas-de-100-nuevas-empresas-se-suman-a-la-edicion-2026-de-empack-logistics-automation-y-logistic-industrial-build\/\" aria-label=\"Read more about M\u00e1s de 100 nuevas empresas se suman a la edici\u00f3n 2026 de Empack, Logistics &#038; Automation y Logistic &#038; Industrial Build\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-213780 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-ia-trazabilidad-seguridad category-logistica-intralogistica-almacenamiento category-robotica-automatizacion category-transport-delivery tag-cambios tag-cargos tag-ia tag-ia-chief-officer tag-integracion tag-inteligencia-artificial tag-septiembre tag-supply-chain tag-transporte\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.logisticsautomationmadrid.com\/es\/2026\/10\/01\/y-si-todavia-no-hemos-hecho-nuestras-cadenas-de-suministro-eficientes-para-ser-resilientes\/\" >\n\t\t\t\t\u00bfY si todav\u00eda no hemos hecho nuestras cadenas de suministro eficientes para ser resilientes?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Ya estamos en Octubre. A punto de entrar en el \u00faltimo cuatrimestre y con la Feria Logistics &amp; Automation a la vuelta de la esquina<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.logisticsautomationmadrid.com\/es\/2026\/10\/01\/y-si-todavia-no-hemos-hecho-nuestras-cadenas-de-suministro-eficientes-para-ser-resilientes\/\" aria-label=\"Read more about \u00bfY si todav\u00eda no hemos hecho nuestras cadenas de suministro eficientes para ser resilientes?\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-213759 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-ia-trazabilidad-seguridad category-logistica-intralogistica-almacenamiento\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.logisticsautomationmadrid.com\/es\/2026\/09\/30\/still-presenta-en-logistics-automation-la-primera-transpaleta-automatica-capaz-de-cargar-y-descargar-camiones-sin-ayuda-humana\/\" >\n\t\t\t\tSTILL presenta en Logistics &amp; Automation la primera transpaleta autom\u00e1tica capaz de cargar y descargar camiones sin ayuda humana\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Hay procesos en un almac\u00e9n que llevan a\u00f1os automatizados, como el almacenaje en altura, el transporte interno y buena parte de la preparaci\u00f3n de pedidos.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.logisticsautomationmadrid.com\/es\/2026\/09\/30\/still-presenta-en-logistics-automation-la-primera-transpaleta-automatica-capaz-de-cargar-y-descargar-camiones-sin-ayuda-humana\/\" aria-label=\"Read more about STILL presenta en Logistics &amp; Automation la primera transpaleta autom\u00e1tica capaz de cargar y descargar camiones sin ayuda humana\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-213748 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-ia-trazabilidad-seguridad category-logistica-intralogistica-almacenamiento\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.logisticsautomationmadrid.com\/es\/2026\/09\/30\/parking-depots-y-duotrailers-la-infraestructura-que-multiplica-la-eficiencia-del-transporte\/\" >\n\t\t\t\tParking depots y duotrailers: la infraestructura que multiplica la eficiencia del transporte\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Los centros log\u00edsticos est\u00e1n evolucionando hacia entornos inteligentes donde convergen automatizaci\u00f3n, rob\u00f3tica, datos y talento. En GXO, esta transformaci\u00f3n ya es una realidad operativa que<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.logisticsautomationmadrid.com\/es\/2026\/09\/30\/parking-depots-y-duotrailers-la-infraestructura-que-multiplica-la-eficiencia-del-transporte\/\" aria-label=\"Read more about Parking depots y duotrailers: la infraestructura que multiplica la eficiencia del transporte\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-142798d6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"142798d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span 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data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67dafb1c elementor-widget elementor-widget-text-editor\" data-id=\"67dafb1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Share this article<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd3e401 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-global elementor-global-111270 elementor-widget-share-buttons\" data-id=\"cd3e401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Bruselas pone fin a una exenci\u00f3n fiscal que durante a\u00f1os ha beneficiado a las plataformas asi\u00e1ticas, mientras el sector reclama una modernizaci\u00f3n urgente de los sistemas aduaneros para absorber los 12 millones de paquetes que entran cada d\u00eda en espacio comunitario. Desde este mi\u00e9rcoles, comprar en\u00a0Shein\u00a0o\u00a0Temu\u00a0sale m\u00e1s caro. La Uni\u00f3n Europea ha activado la\u00a0tasa de [&hellip;]<\/p>\n","protected":false},"author":135,"featured_media":212326,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"La log\u00edstica externalizada gana peso como estrategia para crecer sin aumentar la estructura","_seopress_titles_desc":"La log\u00edstica ha dejado de ser un mero soporte operativo para convertirse en un elemento que influye directamente en la competitividad de las empresas. La rapidez en las entregas...","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"La log\u00edstica externalizada gana peso como estrategia para crecer sin aumentar la estructura","_seopress_social_fb_desc":"La log\u00edstica ha dejado de ser un mero soporte operativo para convertirse en un elemento que influye directamente en la competitividad de las empresas. 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