{"id":59044,"date":"2022-07-19T12:16:00","date_gmt":"2022-07-19T10:16:00","guid":{"rendered":"https:\/\/www.logisticsautomationmadrid.com\/?p=59044"},"modified":"2022-10-05T17:20:00","modified_gmt":"2022-10-05T15:20:00","slug":"cobrar-por-las-devoluciones-y-envios-en-ecommerce-zara-aviva-el-debate","status":"publish","type":"post","link":"https:\/\/www.logisticsautomationmadrid.com\/es\/2022\/07\/19\/cobrar-por-las-devoluciones-y-envios-en-ecommerce-zara-aviva-el-debate\/","title":{"rendered":"\u00bfCobrar por las devoluciones y env\u00edos en ecommerce?. Zara aviva el debate"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"59044\" class=\"elementor elementor-59044\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71165a61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71165a61\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-365ebd54\" data-id=\"365ebd54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08b1280 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"08b1280\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00bfCobrar por las devoluciones y env\u00edos en ecommerce?. Zara aviva el debate<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72808c1 elementor-widget elementor-widget-image\" data-id=\"72808c1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"445\" src=\"https:\/\/easyfairsassets.com\/sites\/84\/2022\/07\/zara.png\" class=\"attachment-large size-large wp-image-59050\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/84\/2022\/07\/zara.png 800w, https:\/\/easyfairsassets.com\/sites\/84\/2022\/07\/zara-300x167.png 300w, https:\/\/easyfairsassets.com\/sites\/84\/2022\/07\/zara-768x427.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b19e36 elementor-widget elementor-widget-text-editor\" data-id=\"5b19e36\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"extracto\">Zara ha comenzado a cobrar por las devoluciones de productos comprados online. En Espa\u00f1a, a\u00fan no, pero si el coste de env\u00edo en art\u00edculos rebajados<\/p><p><strong>Uno de cada tres art\u00edculos de moda comprados en l\u00ednea se devuelve, seg\u00fan ReBound, un especialista en devoluciones que ha analizado millones de transacciones. La cifra es alta, el doble\u00a0 que en los productos comprados en tiendas,\u00a0 y est\u00e1 contribuyendo a subidas del precio final al consumidor en muchas compa\u00f1\u00edas<\/strong><\/p><p>Este es el motivo por el que el grupo Inditex comenzaba a cobrar las devoluciones de los productos\u00a0<strong>\u00a0comprados en l\u00ednea en Reino Unido, Alemania y hasta treinta mercados\u00a0<\/strong>siempre que se realicen con recogida a domicilio.<\/p><blockquote><p>Desde principios del mes de mayo, Zara aplica en Reino Unido una tarifa de 1,95 libras esterlinas por devoluci\u00f3n, manteniendo el cambio gratuito realizado en tienda f\u00edsica.<\/p><\/blockquote><p><strong>En Espa\u00f1a, las devoluciones se mantienen gratuitas,<\/strong>\u00a0pero la marca insignia de\u00a0<strong>Grupo Inditex\u00a0 ha comenzado a aplicar un coste por el env\u00edo en los pedidos online de prendas rebajadas.<\/strong>\u00a0Y para las no rebajadas, continuar\u00e1 siendo gratuito hasta un gasto de m\u00e1s de treinta euros. A partir de ah\u00ed, el env\u00edo se cobra a 3,95 euros.<\/p><div class=\"below-entry-meta \">\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-402a187 elementor-widget elementor-widget-button\" data-id=\"402a187\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.distribucionactualidad.com\/cobrar-por-las-devoluciones-y-envios-en-ecommerce-zara-aviva-el-debate\/\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leer la noticia completa<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div 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name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-FirstName elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-FirstName\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNombre\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[FirstName]\" id=\"form-field-FirstName\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nombre\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-LastName elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-LastName\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tApellido\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[LastName]\" id=\"form-field-LastName\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Apellido\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-Email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-Email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[Email]\" id=\"form-field-Email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group 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elementor-posts--thumbnail-none elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"ddb89d9\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;23&quot;,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;_animation&quot;:&quot;none&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-210375 post type-post status-publish format-standard has-post-thumbnail hentry category-ia-trazabilidad-seguridad category-logistica-intralogistica-almacenamiento category-sin-categorizar\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.logisticsautomationmadrid.com\/es\/2026\/04\/28\/ia-generativa-para-mejorar-la-planificacion-de-la-supply-chain\/\" >\n\t\t\t\tIA generativa para mejorar la planificaci\u00f3n de la supply chain\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Por Jos\u00e9 Luis Morato, Senior M\u00e1nager de Miebach Consulting Hay una imagen que me encuentro demasiado a menudo: un equipo de planificaci\u00f3n que ha hecho<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.logisticsautomationmadrid.com\/es\/2026\/04\/28\/ia-generativa-para-mejorar-la-planificacion-de-la-supply-chain\/\" aria-label=\"Read more about IA generativa para mejorar la planificaci\u00f3n de la supply chain\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-210292 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-logistica-intralogistica-almacenamiento category-sin-categorizar\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.logisticsautomationmadrid.com\/es\/2026\/04\/09\/geopolitica-resiliencia-y-red-por-que-la-supply-chain-ya-no-es-solo-eficiencia\/\" >\n\t\t\t\tGeopol\u00edtica, resiliencia y red: por qu\u00e9 la supply chain ya no es solo eficiencia\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Por Jos\u00e9 Luis Morato, Senior M\u00e1nager de Miebach Consulting La supply chain global actual ya no se parece a la que muchos aprendimos a optimizar.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.logisticsautomationmadrid.com\/es\/2026\/04\/09\/geopolitica-resiliencia-y-red-por-que-la-supply-chain-ya-no-es-solo-eficiencia\/\" aria-label=\"Read more about Geopol\u00edtica, resiliencia y red: por qu\u00e9 la supply chain ya no es solo eficiencia\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-210276 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-ia-trazabilidad-seguridad category-logistica-intralogistica-almacenamiento category-logtalent category-robotica-automatizacion category-sostenibilidad-greenlogistics category-transport-delivery tag-16-de-febrero tag-16-febrero tag-dia-logistica tag-dia-mundial-de-la-logistica tag-dia-mundial-logistica tag-espana tag-ferias tag-internacionalizacion tag-logistica tag-logistics-automation tag-punto-de-encuentro tag-referentes\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.logisticsautomationmadrid.com\/es\/2026\/04\/09\/sistemas-hibridos-automatizacion-y-robotica-en-intralogistica\/\" >\n\t\t\t\tSistemas h\u00edbridos: automatizaci\u00f3n y rob\u00f3tica en intralog\u00edstica\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La revoluci\u00f3n de los sistemas h\u00edbridos en intralog\u00edstica La\u00a0intralog\u00edstica\u00a0atraviesa una transformaci\u00f3n profunda gracias a los\u00a0sistemas h\u00edbridos\u00a0que integran\u00a0automatizaci\u00f3n tradicional,\u00a0rob\u00f3tica\u00a0e\u00a0inteligencia artificial. Estos modelos combinan robots m\u00f3viles aut\u00f3nomos<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.logisticsautomationmadrid.com\/es\/2026\/04\/09\/sistemas-hibridos-automatizacion-y-robotica-en-intralogistica\/\" aria-label=\"Read more about Sistemas h\u00edbridos: automatizaci\u00f3n y rob\u00f3tica en intralog\u00edstica\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-210266 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-ia-trazabilidad-seguridad category-logistica-intralogistica-almacenamiento category-logtalent category-robotica-automatizacion category-sostenibilidad-greenlogistics category-transport-delivery tag-16-de-febrero tag-16-febrero tag-dia-logistica tag-dia-mundial-de-la-logistica tag-dia-mundial-logistica tag-espana tag-ferias tag-internacionalizacion tag-logistica tag-logistics-automation tag-punto-de-encuentro tag-referentes\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.logisticsautomationmadrid.com\/es\/2026\/04\/08\/el-transporte-advierte-del-riesgo-de-desabastecimiento-y-perdida-de-rentabilidad-ante-la-implantacion-de-las-44-toneladas\/\" >\n\t\t\t\tEl transporte advierte del riesgo de desabastecimiento y p\u00e9rdida de rentabilidad ante la implantaci\u00f3n de las 44 toneladas\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La jornada celebrada en Gij\u00f3n, organizada por la patronal asturiana,\u00a0ASETRA, en colaboraci\u00f3n con CETM, ha puesto de manifiesto la preocupaci\u00f3n generalizada del sector del\u00a0transporte de<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.logisticsautomationmadrid.com\/es\/2026\/04\/08\/el-transporte-advierte-del-riesgo-de-desabastecimiento-y-perdida-de-rentabilidad-ante-la-implantacion-de-las-44-toneladas\/\" aria-label=\"Read more about El transporte advierte del riesgo de desabastecimiento y p\u00e9rdida de rentabilidad ante la implantaci\u00f3n de las 44 toneladas\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-142798d6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"142798d6\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span 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elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"6683c88d\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook-f elementor-repeater-item-3bftaoh\" href=\"https:\/\/www.facebook.com\/LogisticsMadrid\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook-f<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-pc69ffs\" 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En Espa\u00f1a, a\u00fan no, pero si el coste de env\u00edo en art\u00edculos rebajados Uno de cada tres art\u00edculos de moda comprados en l\u00ednea se devuelve, seg\u00fan ReBound, un especialista en devoluciones que ha analizado millones de transacciones. La cifra es alta, el doble\u00a0 [&hellip;]<\/p>\n","protected":false},"author":85,"featured_media":59047,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[341,1330],"tags":[569,1755,1754],"edition":[],"class_list":["post-59044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-transport-delivery","tag-ecommerce","tag-logistica-inversa-2","tag-zara"],"_links":{"self":[{"href":"https:\/\/www.logisticsautomationmadrid.com\/es\/wp-json\/wp\/v2\/posts\/59044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.logisticsautomationmadrid.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.logisticsautomationmadrid.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.logisticsautomationmadrid.com\/es\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.logisticsautomationmadrid.com\/es\/wp-json\/wp\/v2\/comments?post=59044"}],"version-history":[{"count":5,"href":"https:\/\/www.logisticsautomationmadrid.com\/es\/wp-json\/wp\/v2\/posts\/59044\/revisions"}],"predecessor-version":[{"id":81048,"href":"https:\/\/www.logisticsautomationmadrid.com\/es\/wp-json\/wp\/v2\/posts\/59044\/revisions\/81048"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.logisticsautomationmadrid.com\/es\/wp-json\/wp\/v2\/media\/59047"}],"wp:attachment":[{"href":"https:\/\/www.logisticsautomationmadrid.com\/es\/wp-json\/wp\/v2\/media?parent=59044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.logisticsautomationmadrid.com\/es\/wp-json\/wp\/v2\/categories?post=59044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.logisticsautomationmadrid.com\/es\/wp-json\/wp\/v2\/tags?post=59044"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.logisticsautomationmadrid.com\/es\/wp-json\/wp\/v2\/edition?post=59044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}