Discovering e-commerce: Keys to packaging and logistics

Following our first Digital Tech Congress “Together towards intelligent automation”, Logistics & Automation Madrid invites you to take a closer look at E-commerce trends this April. Online shopping is changing the way consumers buy almost everything, and the way brands package their products may need to change too.

Because when it comes to e-commerce, packaging is more important than ever. What’s at stake if our brand doesn’t consider the right packaging for the e-commerce supply chain? In just a few hours, find out what works, what doesn’t and how to succeed in e-commerce thanks to the experiences of our experts.

28 APRIL 2021 - 9:30AM A 2PM

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AGENDA

See the full programme

  • 10:00 – Welcome
  • 10:10 – Sponsor Session
  • 10 min BREAK
  • 10:45 – Round Table
  • 11:40 – Keynote Session
  • 10 min BREAK
  • 12:30 – Digital Talk
  • 12:55 – Round Table
  • 14:00 – 17:00 Networking time

WELCOME SESSION

9:30

Oscar Barranco, Director of Easyfairs Iberia, organisers of this Digital Tech Congress, welcomed all the attendees and participants to the event on behalf of our entire team, telling us how the initiative came about and putting us in the situation of the current paradigm of the automation sector in Spain.

KEYNOTE SESSION

NEW MOBILITY PLAN FOR THE CITY OF MADRID: INTELLIGENT URBAN DISTRIBUTION OF GOODS

9:40 - 10:05

KEYNOTE session

The presentation will outline the radical change that urban distribution of goods has undergone in large cities and the tools that Madrid City Council is planning in its new Mobility Plan and in the Madrid360 Strategy to optimise it, make it more sustainable and reduce the impact that it has on the city’s mobility and on air quality.

DIGITAL TALK - SPONSOR

Principales retos y soluciones logísticas para negocios e-commerce.

10:10 - 10:35

sponsor session

El e-commerce ha revolucionado la logística a todos los niveles. Las empresas afrontan necesidades y exigencias logísticas nuevas y cambiantes que les obligan a apostar por una transformación digital de sus negocios end-to-end con el objetivo de mejorar su eficiencia y productividad para conseguir una excelente satisfacción de sus clientes.

ROUND TABLE

ROUND TABLE "Efficient and sustainable management of E-commerce projects".

10:40 - 11:25

Detail: to be confirmed

Moderated by Samuel Rodriguez, this round table discussion will address different projects and success stories for efficient and sustainable management of e-commerce projects. We will put ourselves in the shoes of the different participating companies and together with them and from their different positions in the e-commerce market we will discover how they have developed these projects and what results they have obtained. In addition, after Covid, more than 2 million new e-commerce users are here to stay. How can we make efficient the management of this wave of new demand? How can we benefit from the use of artificial intelligence and machine learning for deliveries in the future?

JORGE SORIANO

Logistics & Distribution Manager at DESIGUAL

RAFAEL TAMAMES

Jobitle goes here

DIGITAL TALK

Sustainability in e-commerce packaging

11:30 - 11:55

The world is constantly changing, and today e-commerce is already a key element in our societies. Its permanent growth presents production and logistics companies with ever greater challenges: more orders, in less time, from anywhere to anywhere, with security and satisfaction for the consumer. At the same time, the concern and awareness of everyone (companies and consumers) for sustainability in our environment is growing.

Eliminating excessive packaging, reducing waste, optimising processes and times, are just some examples of how packaging is decisive to achieve sustainability in e-commerce.

Sealed Air has been a global leader in the packaging industry for more than 60 years, and sustainability is present in everything we design, produce and sell.

With our wide range of solutions, we respond to the growing demands of e-commerce and contribute to sustainability.

With our solutions we are working to build a better world.

DIGITAL TALK PLUS

FLASHPICK: WELCOME TO UNIT PICKING EFFICIENCY. CASE STUDIES

12:05- 12:30

Flashpick is TGW Logistics’ unit picking order picking system, which increases efficiency, ergonomics and reduces operating costs through an intelligent and dynamic design. Based on a Goods to Person (GTP) concept, the FlashPick system optimises unit picking operations and makes order picking simple and intuitive.

DIGITAL TALK

E-commerce packaging in the age of customer experience

12:35- 13:00

Customer experience is one of the strategic pillars of an ecommerce business. And packaging has become a fundamental element for a brand to captivate its consumers, as it is the first physical contact that the customer has with the actual product.

In this talk we will tell you about the specific requirements of packaging for online sales, we will review what consumers and sellers are looking for in packaging and how Hinojosa has helped PC Componentes, one of the giants of technological ecommerce in terms of price, quality and service, in this type of challenge.

DANIEL PEREA

Design technician at Hinojosa

BELÉN CARBALLEIRA

Marketing at Vegabaja Packaging

ROUND TABLE

ROUND TABLE "Challenges of the last mile".

13:05 - 13:50

Detail

The last mile in the supply chain is the final part and one of the most critical and important stages in the entire e-commerce process. If this last link does not function properly, the efforts made in all the previous phases are of no use and some social, economic and environmental costs may be incurred. “Challenges of the last mile: the debate”, aims to address what are currently the main problems of the last mile, how we can improve the processes and what role digitalisation, artificial intelligence or big data play in all of this.

RAFAEL TAMAMES

Jobitle goes here

DIGITAL TALK PLUS

NETWORKING

Networking time

14:00 - 17:00

Time for networking and agenda meetings with the participants of the event. A little time to take a virtual tour of the platform, visit the profiles of the companies and speakers and contact the participants.