Alerce Group renews its corporate identity in its new phase of expansion

Alerce Group renews its corporate identity and strengthens its digital strategy to lead the future of transportation.

A new image for a new era

Alerce Group begins a new phase of growth with the renewal of its corporate identity, as well as that of its companies Alerce and Wemob. This transformation reflects its position as a leading technology partner in transportation and logistics and is based on three key values: clarity, customer proximity, and global innovation.

The new visual identity includes an exclusive typeface, 'Alerce,' inspired by moving lines that reflect dynamism and a vision of the future.

Greater digital presence, greater customer proximity

The group also launches new websites for Alerce and Wemob, improving the user experience and access to its software solutions in national and international markets.

The Alerce website highlights its Alertran TMS, a leading solution for comprehensive transportation and distribution management, with interconnected modules and maximum customization.

The Wemob website, meanwhile, provides direct access to its geolocation and fleet management services, including cold chain monitoring, fuel management, and remote tachograph download.

A strategy to grow with the client

“Alerce Group is undergoing rapid expansion, and revamping our communication is key to strengthening our position in the domestic market and growing internationally,” says Pablo Pardo, CEO of the group.

Leadership in logistics solutions

Alerce Group leads the integration of software solutions for logistics, transportation, and courier services in Europe and Latin America, with a presence in Spain, Colombia, Chile, and Argentina.

Founded in Zaragoza in 1989, Alerce is a leader in TMS software for less-than-truckload, parcel, and groupage transportation. More than 250 3PL companies trust its solutions.

Wemob, acquired in 2023 following the entry of the Oakley Capital fund, manages more than 15,000 connected vehicles with key solutions for efficient and sustainable mobility.